internet
marketing extraordinaire
i believe that marketing dollars should only be spent where
they produce measurable, monetary results. technology has given us the tools
with which to measure the success of each online marketing tactic employed,
to individual keyword specificity. these tools help to set, measure and
achieve tangible results for increasing return on investment. search engine
optimization, pay-per-click advertising and email marketing can all be effective
tactics for raising returns, but only when marketers are diligent enough
to study trends and analyze results and continually refine the implementation
of such tactics. as an internet marketing professional,
i have held the following roles::
director of product performance at dex search
marketing (rh donnelley):
 acted
as the primary business representative for development initiatives impacting
product performance and data integrity.
lead product
and development teams in data reconciliation and stabilization projects
and activities, including executing monthly data finalization and performance
email distribution.
served
as online marketing subject-matter expert to several executive product
teams.
director of fulfillment at locallaunch
(an rh donnelley company):
created,
hired, trained and lead a multilayer marketing department.
defined
and documented all processes for fulfillment of over 20,000 search marketing
products.
regularly
presented key performance metrics to senior management.
launched
search engine marketing product including paid search, organically ranking
micro-websites, telephone call-tracking and detailed reporting.
director of professional services at locallaunch:
managed
team of analysts executing on paid search marketing and search engine
optimization contracts.
improved
company revenue by increasing both billable rates and department utilization.
provided
department performance updates to CEO and other senior management.
senior account manager at duo
consulting:
provided
strategic online marketing direction to corporate clients.
designed,
initiated and maintained campaigns including search engine optimization,
pay-per-click keyword advertising and email marketing.
copywriter
and editor for business development team. Wrote proposals, agreements
and supportive sales literature.
... and a whole lot more.
to contact me, you can:
call
me at 773.791.5065
email
me at arinick@gmail.com
|
